ANVIL Paints has launched a new look for its family of specialty paints and coatings. After 50 years in the business, the new packaging reflects the evolution of its company and its vision for the future. The fresh, clean label design is a hybrid version that appeals to paint contractors and professionals while representing the company’s new direction.

The rebrand coincides with Anvil’s new place among the John R. Burt Enterprises family of companies. “The acquisition represents recognition of Anvil’s leadership in the specialty paints and coatings industry. It signifies the strengthening of our family of products that are geared for the painting contractor professionals and serious DIYers,” said Kurt Schwahn, President of Anvil Paints.