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Anvil Paints’ New Look Freshens Up its Family of Specialty Paints & Coatings


ANVIL Paints has launched a new look for its family of specialty paints and coatings. After 50 years in the business, the new packaging reflects the evolution of its company and its vision for the future. The fresh, clean label design is a hybrid version that appeals to paint contractors and professionals while representing the company’s new direction. The rebrand coincides with Anvil’s new place among the John R. Burt Enterprises family of companies.

“The acquisition represents recognition of Anvil’s leadership in the specialty paints and coatings industry. It signifies the strengthening of our family of products that are geared for the painting contractor professionals and serious DIYers,” said Kurt Schwahn, President of Anvil Paints.

About Anvil Paints & Coatings, Inc.
The Largo, Florida-based company began with a single specialty coating product designed for tile roofs popular in the Southern Florida region. They now sell over 65 different products in 320 SKU’s across the nation. Anvil’s core product categories include roof coatings, concrete floor coatings, and wall texture products. For more information on Anvil, call 800-822-6776 or visit Founded 50 years ago, Anvil Paints & Coatings is one of the nation’s premiere manufacturers of premium quality coatings and specialty paints. Anvil Paints is now owned by the JRB/DURO-LAST companies in Saginaw, MI.